As businesses struggle to make a profit on Guam and around the region during these tough economic times it may be wise to analyze all your expenses to see where you can possibly save a little to increase your bottom line.  The reduction of specific fixed and variable expenses can improve your profit and help you survive. First a word of caution, do not needlessly cut costs as this can lead to ...  

You need to capture every customer you can. That means you need to keep marketing, without it costing a fortune. Studies have shown that businesses that keep up their marketing even when the economy is in trouble emerge much healthier and with bigger market share when the economy improves.

Traditional Advertising —Print, Radio, TV - This is what most people think of when they hear the word...